New York, NY (October 28, 2014) – Trans-Lux Corporation (TNLX), a world leader in LED digital displays and LED lighting technologies, announced today the appointment of Alex Gomez as Chief Revenue Officer (CRO). As CRO, Mr. Gomez will be responsible for growing overall company revenues and overseeing all sales and marketing across Trans-Lux’s extensive product portfolios. He will also serve as relationship manager for the company’s core clients.
“We are thrilled to welcome Alex to Trans-Lux as Chief Revenue Officer,” said J.M. Allain, President and Chief Executive Officer, Trans-Lux. “Given his lengthy experience and record of success in sales and marketing, we are confident Alex is the right person to help further perpetuate Trans-Lux’ growth.”
Throughout his career, Mr. Gomez has been instrumental in driving branding efforts for evolving and established companies from the client, broadcast and agency sides of the business while achieving high-impact business objectives across a variety of business channels. Additionally, he brings extensive experience in formulating corporate consulting, experiential and strategic partnerships to his new position with Trans-Lux.
Mr. Gomez began his career in sales and marketing at News Corporation and its home entertainment business units, including Fox Sports. While working at One-on-One Sports Radio Network, he helped reposition business operations and initiated the sale of the unit to a prominent sports publisher. As Director of Promotions for Foot Locker Worldwide, Mr. Gomez engaged strategic marketing partners to jump-start the company’s athletic business, which had been struggling at the time, resulting in more than $250 million in incremental sales revenue. Prior to joining Trans-Lux, Mr. Gomez co-founded the consulting practice within Van Wagner Sports and Entertainment, servicing brands such as DirecTV, MetLife, Pepsi, NBTY, Ford and others.